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Peugeot

$6,200.00

Dimensions with frame: 54″ x 70″

Artist: Ernest Barthélemy Lem

Medium: Original Stone Lithograph Vintage Poster

 

c. 1900

 

The Peugeot family began its rise to industrial power with the discovery of iron in the Doubs valley in eastern France. Initially, it produced tools. In 1885, it began manufacturing bicycles, then motorcycles and finally automobiles. This poster clearly positions Peugeot as the brand of the aristocrats and the wealthy. Here, on the immaculate grounds of a stately home, women are playing a game of lawn tennis. A dashing young man on his motorcycle lures one of the women away from the game to come and flirt. Associating wealth, style, status and sex appeal with motorcycles is a powerful advertising concept that continues to this day.

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